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She's Got Moxie

Jan 17, 2018

Lizanne Falsetto ditched a college basketball scholarship for an international modeling career. While on the road, Lizanne found herself hungry but didn’t like the fast food options so she created her own high-protein, zero-sugar, food-on-the-go snack, what we now call the thinkThin® bar! It set a trend as the FIRST protein bar to be gluten-free.

“The No. 1 thing that I would say to the women out there who want to learn about cash flow is to always keep your payables (what you have to pay) at least 20% lower than your receivables (the money coming in).” - Lizanne Falsetto.

Learn more about this episode of She's Got Moxie with Joy Chudacoff at